Hello I’m Panithan (Ta or Penny)

From June 2021 to June 2023 at Home Buyers Guide Co., Ltd., I led a significant redesign of the home.co.th platform, boosting lead conversion by 50% and user sessions by 26.3%.

I also improved the ERP software at IS CODE CO., LTD, enhancing operational efficiency by 35% and cutting costs by 15%.

From June 2023 to May 2025, I worked as a UX Design Intern at Colgate-Palmolive (United States), where I developed and built 10 enterprise design system components applying tokens and responsive properties, conducted usability testing with 8 designers and 7 developers, and analyzed key insights to guide further development.

I also conducted UX research and usability testing for the Hill’s Pet Nutrition platform to improve user experience for pet owners tracking their pets’ health.

In addition, I evaluated and designed the user experience for Colgate’s internal Enterprise AI Platform, helping business users interact with AI-powered data insights to support decision-making.

For interactive design, I graduated from New York University, Class of 2025, with a major in the Interactive Telecommunications Program. I have worked on human-computer interaction projects, ideation and prototyping, physical computing, interaction design, web development, and augmented and virtual reality experiences.

Between 2018 and 2020 at Home Buyers Guide Co., Ltd., I produced multimedia designs for the Home Buyers Expo Thailand, attracting 1,500 - 2,000 attendees and improving customer satisfaction by 20%.

Additionally, I developed exhibition layouts, 3D models for the Real Connext Event

At P Landscape Co., Ltd., from 2016 to 2018, orchestrating the design and implementation of six international resort, hospitality, and commercial projects that achieved 5-star client satisfaction.

Following this, I managed multiple freelance landscape design projects from 2018 to 2022, tailoring each project to client visions, focusing on site analysis, layout planning, landscape design, planting design, and material selection.